The Boutique

Unsure of What You're Looking For?

We’re here to help! Each member of team Eye Candy knows the right questions to ask. Let us take the guesswork out of the equation! While you browse (or while we bring you the best options), tell us your life story! Expect us to inquire about your latest prescription, daily activities, clothing and eyewear wardrobe. We will then cater our selections to your individual fit, visual, and lifestyle needs. Every angle considered! This approach is what makes Eye Candy so different, and these connections keep our awesome, long-time clientele coming back.

We may technically be considered a small business, but Eye Candy is home to the largest selection of frames and sunglasses in Southeastern Wisconsin! You’ll find an unmatched array of innovative and handmade eyewear by independent designers (or optical visionaries, if you will) from all over the world, many of which are extremely limited in production and exclusive to us.

What Makes Us Different?

Eye Candy is optician-owned, and our opticians are certified with the American Board of Opticianry!

We only carry eyewear from independent manufacturers! Most optical shops won’t be able to get their hands on the collections we carry.

We never sell the same pair twice! Your new Eye Candy glasses will be just as unique as you.

Eye Candy collaborates with most major vision plans on an out-of-network basis. Please contact your provider directly to learn about your out-of-network benefits and how to file your claims. As an optician-owned business, we are not eligible to be an in-network provider in the state of Wisconsin. However, Eye Candy does offer various options to help you maximize your benefits and reduce your out-of-pocket expenses. Additionally, we accept and process all Health Savings Accounts (HSA/FSAs) and Benefit cards.

We use premium lenses and lens treatments, and our years of combined experience means we are likely to have a solution (or two) for your visual needs.